 Online Advertising Campaigns
With the exploding popularity and necessity of Internet use, to reach customers with advertising online is not only cool - it’s critical in reaching more eyeballs for less. First impressions are important, but a dynamic online campaign brings the brand to customers in multiple, organic and exciting ways. Multiple impressions, from multiple angles, in multiple contexts are the key. According to Nielson NetRatings, US active home Internet users counted in the neighborhood of 147,015,620 for the month of January 2007. That is a lot of people (impressions). Reaching these people through various ad campaigns is one of our specialties. Not only are we able to reach an extremely large number of people, but also once they see your ad they are only one click away from entering your online store or one click away from making a donation. Viewers are not going to make a mental note to read more about your company some other time. And trust me, mental notes quickly get lost. Your viewers will have instant access to your information. We can do this on a local, regional, national or international level. So don’t think that if you have a skate shop in Philadelphia, online ad campaigns won’t work for you, because they will. The scale will just be smaller and more localized. Viral Campaigns We Plan On the Spontaneous Nature of Others No, we don’t use guerilla marketing methods to infiltrate someone’s infrastructure and crash their systems through online viruses. Basically, this is where we have fun. We take ideas and turn them into videos, Blogs, forums, and start a mean game of telephone. I send something to my friend, she loves it, laughs. She then sends it to all her co-workers. They send it to friends and family and thus the virus has started to spread. We continue to fan the flame so to speak and keep the virus going through what appear to be spontaneous methods. What does all this mean? 3 million people saw your ad in two weeks and didn’t even think of it as intrusive advertising. They watched it and loved it so much that they passed it on to others. Now that’s a method of advertising everyone loves and craves!
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