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Where All the Cool Kids AreA study in 2006 by MarketingVox showed that one in every twenty web visits went to Social Networking sites. You may be saying to yourself, well I don't want to target a young audience so that doesn't pertain to me. I'm not going to say that you are wrong, but you're not right. The fact is that social networks are not just for high school and college kids. According to a ComScore Media report, more than half of all MySpace users are now over the age of 35. Social Media is a great place to reach the masses. You will be able to build brand credibility, 'seed' viral campaigns, drive traffic through links and have a one on one conversation with consumers. It is impossible to ignore the strength of Social Networking.
“There’s no denying the immense popularity of social networking Web sites such as MySpace.com, Facebook.com, Classmates.com and many others. The sites have struck a chord with the internet users looking to join communities, make new relationships, stay in touch with old friends and share their experiences – and a bit of themselves – with the world at large.” Bill Chipps, IEG Sponsorship Report, How Properties Can Best Take Advantage Of The Social Networking Phenomenon, 2006. |


