Kaboom Advertising

New Opportunities

Online media buying is just that - buying an ad online on someone else’s website. We use the same methodologies for online contract negotiation that we use for traditional advertising buying. How many people can we get for how many pennies? How much should we be spending per person? Are we reaching the right kind of people? Are we reaching the right geographic market for the client? These are all contributing questions that we answer and analyze before negotiating the best buy for the clients.

Online advertising is an ever-changing realm and new technology sometimes makes it possible to make a larger impact. If there is a new way to reach your targeted audience we are going to know about it. As these come about we make sure they are tried and true and we'll share what we have learned. For example, if you have a great new video promoting your business or even a landing page that would be considered buzz worthy - we have got the place for you. A new technique called full page ads will create the buzz you are after. These ads appear within other websites as visitors are clicking through pages. Try to ignore a page that has been neatly displayed within the context of the site you are surfing - it cannot be done. Viewers do have the option of skipping this ad and returning to the page they were originally seeking, but if your site is engaging it will certainly make an impact. We will be on the look out for you. We love doing the research just as much as we love sharing new information.

Pay-Per-Click Ads

Everyone has seen them or maybe you've heard about Google Ad Sense. You do a Google search for bread. Wonder Bread pops up as the number one pick in your search, but to the right (and sometimes above your organic search) are the blue boxes for recipes for bread from Pillsbury or a link for a much misunderstood fan site for the band Bread. How do they get there? And are they really making people click on them? Are they expensive?

These are all very common questions with complex answers. The pay-per-click ads themselves are placed there through a series of bidding wars fought over the simplest thing: a word. We investigate the importance and use of that word online and come up with comparable terms and use these as leverage to reduce the bids or cost per words, thus allowing more people to see your site for less. We then track the statistics (web analytics) of people clicking on this sacred word and continue to tweak its uses for even more bang for your buck. Basically, pay-per-click programs are a level playing ground for the big and small alike. It is probably one of the only media left where the captains of industry will have an ad directly next to an ad for the local bakery down the street.

Cost-Per-Thousand

Cost-Per-Thousand or CPM ads are a lot like they sound. A flat rate is paid for every one thousand impressions your ad makes on a website. It doesn't matter if 999 or 9 people click on your ad it will cost the same price. Careful consideration needs to be made based on your product and service, as well as your overall goal, if PPC (pay per click) or a CPM strategy should be put in place. If you wanted to try both the goal would be to place your lower click through rate ads in a CPC structure and your higher click through rate ads in a CPM structure. Don't worry if this sounds complicated, we'll do what makes the most sense for you.