Joomla! site syndication http://kaboomadvertising.com/content Thu, 20 Nov 2008 22:59:58 +0100 FeedCreator 1.7.2 http://kaboomadvertising.com/content/images/M_images/joomla_rss.png http://kaboomadvertising.com/content Joomla! site syndication http://kaboomadvertising.com/content/frontpage-stuff/kaboom-advertising-—-what-box-|-non-traditional-agency-using-the-latest-marketing-techniques.html With ad clutter and images on billboards and TV everywhere, it’s difficult for companies and organizations with unique ideas and products to get the exposure they need to thrive. At Kaboom Advertising, we use experiential and guerilla marketing methods to create an alternative mindset so that the audience is unaware they’ve just been targeted. We infiltrate the target market or online environment, talk to the audience and create a buzz that transfers through the community. And we don’t stop there. We use marketing research, incorporate human psychology for advertising and combine aggressive efforts to get publicity. We increase the exposure for our clients in ways that audiences recognize and respond to. As a full service, alternative advertising agency, Kaboom Advertising develops advertising strategies for consumer engagement using the latest guerilla marketing and viral marketing techniques to complement traditional advertising and media placement. We implement online strategies to create buzz and stimulate a consumer reaction. We use proven experiential methods to engage people in the streets, where they play, at the office or wherever they hang out.Guerilla marketing methods use the alternative mindset to bring products and branding to audiences organically, including specialized audience segments: teen marketing, youth marketing, gay and lesbian marketing, the Baby Boomer generation, the Hispanic community and other niche groups are all part of the mix. We use seeding and infiltration methods to get out and connect with consumers. We detonate explosive campaigns that encourage word-of-mouth buzz among our target audience.Along with national and regional advertising we specialize in event marketing and convention tradeshow marketing using guerilla techniques. Mobile billboards, video billboards, street team marketing, product placement, segways, pop-up lounges, posters and other media vehicles bring your brand experience to consumers in a fun, friendly and slightly subterranean way. Both under the radar and over the top, Kaboom’s alternative marketing strategies ensure that you are seen and talked about.“… we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 today”, CBS News, Cutting Through the Clutter, 2006. Experiential Marketing vs. Traditional Advertising (or what we do vs. what they do…) Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways.The idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience certain feelings – comfort and pleasure on one hand, and avoidance of discomfort and displeasure on the other. Experiential marketing occurs in person. It is a direct one-on-one interaction between a brand and an individual consumer. This experience creates a stronger relationship with the consumer.In contrast, traditional product-centric marketing reflects a left-brain bias because it generally seeks to persuade consumers by invoking rational factors that position the advertised brand as better than competing brands. Product-centric marketing presumes a degree of rationality in consumers’ decision-making that contemporary brain science refutes. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought. What does Google say about Experiential Marketing? Experiential Marketing has become an accepted alternative marketing methodology. The term Experiential Marketing now receives approximately 327,000 hits on Google. Experiential Marketing continues to grow in popularity, as it becomes a more widely adopted methodology by mainstream marketers.Experiential marketing is also termed Customer Experience Marketing because the idea is to communicate the essence of the Brand through a personalized experience. frontpage stuff - frontpage stuff Wed, 04 Jul 2007 17:15:59 +0100