Your Company Meets a Great Cause When a non-profit organization and a for-profit company combine marketing efforts for a mutual benefit, this is what is known as Cause-Related Marketing. A report by on Philanthropy shows that cause marketing sponsorship by businesses is significantly rising; $1.11 billion was spent on cause-related efforts in 2005. Cause-Related Marketing is important for a business because of the loyalty customers give to a product that is associated with a good cause. A cause study by Cone Millennial in 2006 found that 89% of Americans aged 13 -25 would switch from one brand to another brand (being that the product and price were comparable) if a brand was tied to a good cause. Benefits of cause-related marketing for a for-profit business could include increased profits, boosted appeal for being associated with a good cause, new marketing opportunities, and better customer and public relations.
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